Trendwise Newsletter: March 2017

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The March edition of the Trendwise newsletter is here!

What an exciting, memorable month it has been for Trendwise. With the announcement of being selected in the first cohort of Australian companies for the Landing Pad in Shanghai, a great bespoke event deployment with the Perth International Arts Festival and being in attendance for two exceptional Smart City workshops. This is amongst a number of local & international installations that took place – stay tuned for more details about these in the coming months. Take a read below and get in touch with us if you have any questions, we’d love to hear from you!

Shanghai Landing Pad Announcement

As most have you would have seen from our media release last week, we are thrilled to announce that Trendwise has been selected in the very first cohort of Australian companies to participate in an acceleration program at the Australian Trade and Investment Commission’s (Austrade) new Landing Pad in Shanghai, China.

As part of the Australian Government’s National Innovation and Science Agenda, five ‘innovation hubs’, also known as Landing Pads, have been established in San Francisco, Berlin, Singapore, Tel Aviv and Shanghai.The Landing Pads give Australian entrepreneurs access to a network of contacts and opportunities across the globe. Trendwise is taking part in an intensive residency at an established co-working space and receiving tailored business development assistance from Austrade. In Shanghai, the program consists of a 90-day placement at the XNode co-working space. XNode and their ‘Xelerator’ program host some of the world’s most innovative technology startups, providing in-market business development, mentorship and partnership opportunities.

Clinton House has said, “The first weeks here in Shanghai have opened my eyes wider than they’ve ever been. The scale of the opportunity that exists for Australian companies in China is enormous.”

“Austrade has assembled a world-class network here and I am excited to see what the next few months bring.”

For more information on Landing Pads visit:
http://www.australiaunlimited.com/landing-pads

Exclusive Event with Honourable Steven Ciobo MP

Clinton House attended an exclusive event in Shanghai, China with the Federal Minister for Trade, Tourism and Investment the Honourable Steven Ciobo MP.

Currently in his third front bench role in the foreign affairs and trade portfolio, Mr Ciobo led a delegation of industry leaders to key trading partners and supported economic integration in China through private sector-led growth.

The minister heard about the role of Trendwise in understanding economic impact and return on tourism marketing investment.

Smart City Workshops 

Roundtable Discussion

  • City of Melville – 9th March 2017

We were honoured to be invited to the Culture Leaders Roundtable Discussion at the City of Melville to share our perspective in the smart city environment.

Clinton House attended as a representative from Trendwise and was amazed at the great ideas that were generated from the day.

The City of Melville has partnered with cultural research firm, Project Sisu, to undertake a cultural planning project. This initial roundtable encouraged insights, critical commentary and imagination from a select group of professionals to stretch the cities thinking and ambition that will inform their ultimate cultural strategy and plan.

Smart City Readiness Workshop

  • City of Canning – 10th March 2017

Trendwise director Greg Riebe and Head of Communications, Ajay Johnson attended a daylong workshop facilitated by Adam Beck from the Smart Cities Council Australia New Zealand at the City of Canning. This workshop was put into place to help its community of stakeholders understand the opportunities to enhance the sustainability outcomes of the city by embracing technology, data and intelligent design.

“It was great to be involved in the initial session of transitioning the City of Canning into a Smart City,” said Ajay Johnson.

“Trendwise works best when it is installed from the beginning, capturing before, during & after data, therefore it was perfect for our technology to be discussed in the primary brainstorming session.”

For media enquiries, contact Ajay Johnson on aj@inhg.co or 0414 136 946.

Trendwise™ selected for first Shanghai Landing Pad

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Perth-based analytics company, Trendwise by Inhouse Group, is thrilled to announce that it has been selected in the very first cohort of Australian companies to participate in an acceleration program at the Australian Trade and Investment Commission’s (Austrade) new Landing Pad in Shanghai, China.

As part of the Australian Government’s National Innovation and Science Agenda, five ‘innovation hubs’, also known as Landing Pads, have been established in San Francisco, Berlin, Singapore, Tel Aviv and Shanghai.

The Landing Pads give Australian entrepreneurs access to a network of contacts and opportunities across the globe. Trendwise is taking part in an intensive residency at an established co-working space and receiving tailored business development assistance from Austrade.

During the first week, Trendwise was formally welcomed by Mr. Graeme Meehan, Australia’s Consul-General to Shanghai.

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“I commend their decision to explore the China market,” said Mr Meehan.

“Shanghai is a key part of China’s dynamic innovation environment, and provides the perfect starting point for these Australian startups to grow their business in China.”

In Shanghai, the program consists of a 90-day placement at the XNode co-working space. XNode and their ‘Xelerator’ program host some of the world’s most innovative technology startups, providing in-market business development, mentorship and partnership opportunities.

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“The first weeks here in Shanghai have opened my eyes wider than they’ve ever been. The scale of the opportunity that exists for Australian companies in China is enormous,” said Clinton House, Trendwise CEO and founder.

“Austrade has assembled a world-class network here and I am excited to see what the next few months bring.

“I’ve spent some time with fellow Landing Pad participants, Phil from Euclideon,  Teresa from Chozun and Pawan from Language Your Way, who themselves have fantastic products and contribute their unique perspectives of the local market.

“We’ve even begun identifying collaboration opportunities in China together,” said Mr House.

Trendwise’s selection in the cohort reinforces the company’s 2017 commitment and expansion focus on Asia and beyond.

With China’s population expected to reach 1.42 billion by 2020, the Trendwise intelligent location platform enables multiple stakeholders to gain business insight and understanding of highly contextual real-world analytics.

“China is a multi-billion dollar market for smart city analytics and retail precincts,” said Peter Rossdeutscher, Chairman of Inhouse Group.

“Leveraging Austrade’s local market knowledge and networks enables high-growth companies like Trendwise to capitalise on that potential.

“We are delighted to be part of the first cohort at the Landing Pad in Shanghai.”

For more information on Landing Pads visit: http://www.australiaunlimited.com/landing-pads

For media enquiries, contact Ajay Johnson (Head of Communications, Trendwise) 0414 136 946 or aj@inhg.co

Trendwise observes 110,000 visitors at PIAF opening weekend

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IMG_1626By Ajay Jones

Kings Park and Botanic Gardens came alive this weekend with the spectacular Perth International Arts Festival opening event Boorna Waanginy: The Trees Speak, attracting large crowds.

The show of light, sound and imagery in which the trees came to life provided a spectacular 45-minute walk through experience for visitors, highlighting the diversity of the six seasons of Western Australia’s South.

Trendwise observed 110,000 visitors taking in the journey, as well as the iconic city views presented along Fraser Avenue at Kings Park, known as the world’s largest inner-city park and biggest display of Western Australia Fauna.

Between 8:30pm and 9:30pm proved to be the most popular time to visit the park throughout the weekend.

The state of the art technology allowed visitors to “Explore knowledge systems from both Western and Noongar perspectives and learn how Western science is increasingly informed by Noongar ‘creation’ stories and understanding of the land.”

Trendwise deployed a number of proprietary IoT sensors in exclusive locations throughout the 1.2km journey to deliver PIAF highly contextual, visitor behaviour analytics.

The attendance numbers were presented to PIAF at the commencement of each night.

Over 12,000 visitors braved the weather on the Friday night to take in the amazing scenes, with Saturday and Sunday night doubling in the amount of visitors attending.

Trendwise technology passively monitors the anonymous, unique signals and locations of devices, as they search for or connect to known networks. The sensor then securely encrypts this information before sending it to the Trendwise cloud platform for processing.

This allows Trendwise to provide clients and in this case PIAF with previously unknown information around attendance numbers, how long a visitor stayed for, if that visitor returned, peak times and much more.

This data will be provided to PIAF in a detailed custom report.

IMG_5591Directed by Nigel Jamison, and developed in collaboration with a number of the regions Noongar people alongside botanists, scientists, community groups and school children, the 1 million dollar installation comprised of 30 tonnes of equipment, 270 light fixtures and 117 speakers.

Every year PIAF puts on a grand opening weekend, just like the outstanding ‘The Giants’, which captivated Western Australia’s in 2015.

By partnering with Trendwise, PIAF was able to gather accurate baseline data around attendance numbers that can now be utilised year-on-year.

The Perth International Arts Festival runs until the 5th March 2017.

For any media enquires please contact Ajay Jones on aj@inhg.co.

Trendwise February Newsletter

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London, South Africa, Singapore, Hong Kong and Beyond

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The first Trendwise newsletter for 2017 is here!

We hope everyone had a wonderful Christmas and New Year break. Each and everyone one of us here at Trendwise enjoyed some down time to relax, re energise and get motivated for an exciting 2017 ahead of us.

January started with a bang with a number of local and international deployments commencing at the beginning of February. Our first local deployment is this weekend at the Perth International Arts Festival, which we are so excited for! You will start to hear more about our international deployments over the next few weeks as well as some exciting news for the company, so make sure you keep an eye out.

We are looking forward to another exciting year of delivering our new and existing clients highly contextual, previously unknown location and visitor behaviour analytics and providing our partners and fans with an abundance of interesting, data-driven content that keeps you engaged and continually wanting more. Take a read of our first newsletter for the year and get in touch with us on talktous@inhg.co if you have any questions, we certainly love to chat!

Included in this newsletter:

  • Perth International Arts festival
  • Trendwise around the globe
  • Australian Smart Communities Association Conference
  • Trendwise Case Studies

Trendwise around the globe

Over the past year Inhouse Group has been working hard to expand the Trendwise solution to various countries overseas. As of the beginning of 2017, Trendwise is now deployed in several countries around the globe, including: South Africa, Japan, Hong Kong, London, Singapore. And that is only the start…

Following on from that, we have some very exciting international news for the company to announce over the next couple of weeks. The new year has already provided an abundance of opportunities for the Trendwise solution and this international chapter approaching will only continue to grow and benefit the company and our clients.

We can’t wait to share the news with you all… STAY TUNED! We promise you won’t be disappointed!

2017 Perth International Arts Festival

We are excited to announce that Trendwise will be providing the Perth International Arts Festival with visitor analytics for their spectacular opening weekend event Boorna Waanginy, ‘The Trees Speak’. The sound and light show will be taking place at Kings Park and Botanic Garden, this Friday 10th to Sunday 12th February 2017.

The event, sponsored by UWA and Lotterywest runs continually from 8pm – 10:30pm and magically transforms the park into a Cathedral of light, sound and imagery in which the trees come to life.

Trendwise will be monitoring the 1.2km journey, experiencing the six seasons of the South West to deliver PIAF 2017 attendance numbers, dwell times, day to day return visitation, peak times/days and zone comparisons.

Brent and Ajay will both be attending the opening weekend, if you are heading there, please get in touch – they would love to say hello!

Australian Smart Communities Association

Trendwise is a proud member of the Australian Smart Communities Association. We continue to be inspired by the work they do in the smart communities space; an area Trendwise plays a large role in.

We are looking at attending the ASCA conference in Adelaide from the 29th -31st May 2017. The all-inclusive event is put in place for delegates to connect, be introduced to, learn from and be inspired by national and international leaders in smart community roles.

If you are attending, please get in touch with us!

Trendwise Case Studies

See why businesses trust Trendwise.
Click here to get in touch and receive your specific sectors case study.

2016: A Year in Review

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2016 has been both an eventful and active year for Inhouse Group and Trendwise.  It began with an expanded Board, the rebranding of our core product from iinsights to Trendwise™ as well as refocusing the business offering to a pure data analytics platform.

With this came new leads into global brands, the assignment of international resellers and the appointment of Alice Manners to the Board. Not to stop there, follow up trips to Asia consolidated our expansion into exciting new markets.

With the global spotlight focused on the impact of data across all organisations – public and private – the value of Trendwise visitor and behavioural analytics in the real world continues to grow.

Organisations are discovering that the value of passively collected data such as that of Trendwise significantly enhances, and forms a foundation for the opt-in variant. This momentum will only continue into 2017 and beyond.

–  Clinton House
Founder/CEO of Inhouse Group & Trendwise  

Christmas Closing Hours

The Trendwise office will be closed over the Christmas break from Monday 26th of December 2016 through to Monday 2nd of January 2017.

If you need to contact a member of the team throughout that time, please send an email to talktous@inhg.co.

2016 Trendwise Newsletters

Did you miss out on some of this years newsletters? Catch up on all the content below!

2016 Website Write Ups

From all of the team at Inhouse Group and Trendwise, we would like to wish everyone a Merry Christmas and Happy and safe New Year.

See you in 2017!