New Partnership Announcement – Culture Counts!

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Swan Festival of Lights 2017

Image: Swan Festival of Lights 2017 – Photo by Monica Defendi

We are excited to announce a partnership that’s giving us a new understanding of how visitors are impacted by their experiences.

Culture Counts is a cloud-based software platform that captures feedback about visitor experiences. The responses can be used to evaluate the intrinsic impact of events and places in a simple and cost-effective way.

Alongside the easy-to-use platform, Culture Counts provides expert consulting and reporting services to assist organisations to interpret and use the data effectively. This includes aligning the metrics with organisations’ strategic plans, to measure and understand the extent to which their key objectives are being achieved.

When combined with Trendwise visitor analytics, the ability to understand visitor behaviour and the resulting outcomes for individuals and communities is incredibly powerful. The two data sources can be used together to draw deep insights into the effect of places, programs and services; providing evidence of where best to focus limited resources to achieve maximum results.

Together Culture Counts and Trendwise provided data and insights to the City of Perth for the Swan Festival of Lights 2017. The festival celebrated Deepavali with vegetarian food and drink, dance, music, workshops, arts and crafts. Visitation statistics were also captured in the weeks prior and following, in order to isolate the specific impact of the event.

Key insights identified by Trendwise were:

  • Peak day: Saturday
  • Peak time: 7pm
  • Average dwell time: 43 mins
  • Engaged dwell time (visits over 15 minutes): 76 mins
  • Repeat visitors (visited on all 3 days): 289
  • Cross-event visitors: 139 also attended City of Perth event Targa West

Culture Counts also surveyed 316 visitors, collecting data on spending associated with the festival and the social and cultural outcomes generated. Combining expenditure data from surveys with visitor numbers from sensors showed the strong economic impact of the festival, along with very positive results for:

  • Belonging It helped me feel part of a community
  • Diversity It engaged people from different backgrounds
  • Cultural Contribution It provides an important addition to the cultural life of the area
  • Participation It encouraged me to participate in community activities

The ability to evaluate key social and cultural objectives that would otherwise be intangible helps the City of Perth to demonstrate where impact is greatest, identify areas for improvement and report to stakeholders in a much simpler and more successful way.

For more information, please contact:

Brent Pearce
bp@trendwise.co
+61 427 861 533

Trendwise Inks Global Distribution Deal

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Hot on the heels of their successful three month residence in China, backed by Austrade and the National Innovation and Science Agenda, real-world data analytics company ‘Trendwise®’ today announce that a strategic alliance has been formalised with international Wi-Fi marketing platform ‘MobiPromo®’.

MobiPromo is the proprietary, Wi-Fi marketing and monetisation platform that provides the most advanced and comprehensive range of in-session advertising of any Wi-Fi marketing system available. Their clients include global media agencies, municipalities, airports and telecommunication companies.

Trendwise’s consumer behaviour monitoring technology provides asset operators with a revolutionary and highly disruptive way to optimise their business and increase margins, thanks to this new source of live, relevant, real-world data.

“Data analytics will continue to grow fast and form a crucial part of our offering, and we are very excited to have found the right partner. Trendwise understands the sector like no other, which opens up new opportunities to extract enormous value from our expanding coverage” said MobiPromo COO Johannes Lind.

MobiPromo owns and operates over 50,000 best-in-class hardware access points across more than 60 countries, and has eight offices globally, including Beijing, Hong Kong, Kuala Lumpur and Atlanta. This global footprint provides Trendwise with the network to efficiently scale its behavioural analytics platform, and enables MobiPromo to increase market differentiation and add additional value for its already impressive and growing list of Fortune 500 clients.

“This Trendwise and MobiPromo partnership unlocks previously unrealised capabilities for our two systems to integrate. It’s an extremely compelling combination of widecast observation points capturing offline behaviour for Trendwise to analyse, interpret and offer to global markets including out-of-home advertisers, retail and smart cities” said Trendwise CEO, Clinton House.

Subscriptions to Trendwise widecast data will be sold through MobiPromo’s network by precinct, with varying options of granularity and customisation. Anonymous, passive Trendwise data will also enrich in-session advertising, providing a more contextual experience for users of the MobiPromo Wi-Fi platform.

Hong Kong is the first market to enjoy the benefits of this alliance, where advanced discussions are already underway with one of the region’s largest out-of-home advertising corporations.

For further information, please contact:

Brent Pearce
Global Sales Director – Trendwise
bp@trendwise.co
+61 427 861 533

Trendwise April Newsletter

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monthlynewsletterheader
Welcome to the April edition of the Trendwise newsletter. Things in Shanghai have been heating up for the Trendwise team this month and we are thrilled to share all the excitement with you below. If you would like to find out more about our experience with the Austrade Shanghai Landing Pad, click the reply button and we will get in touch as soon as possible.

With Easter approaching next week, the Trendwise team would like to wish everyone a happy and safe Easter break. We hope you all enjoy the extra long weekend and we look forward to bringing you more data-driven information and news upon your return.

Included in this Newsletter:

  • 3 Million People Tune into Trendwise CEO in China
  • Mandurah Crab Fest: Trendwise observes 165,000 visitors
  • Brent Pearce attends China Australia Millennial Project (CAMP)
  • Clinton Meets with Charles Ng, Associate Director-General (and colleagues) from InvestHK at The Government of Hong Kong SAR
  • Trendwise Global Sales Director presents at National Australian Smart Communities Seminar

2.3 Million People Tune into Trendwise CEO in China

FullSizeRender 4Smarter Cities and Retail analytics leader, Clinton House, presented the company’s real-world behavioural data platform to a capacity audience at the opening ceremony of the 2017 ‘Startup in Shanghai’ International Innovation Startup Competition this week.

“It is an extraordinary honour for Trendwise to be selected to help launch this important event, given that almost 9000 companies across 16 districts of Shanghai have so far enrolled in the competition” said Mr House.

Mr House’s post-presentation interview was viewed by a live online audience of over 2.3 million people across mainland China. The competition is organised by the Shanghai Commission of Science & Technology and supported by Shanghai Municipal Government.

趋哲™科技研发的人流行为分析平台利用已有的无线基础设施及低成本的智能传感器,帮助企业和公共机构将杂乱的现实监测数据转化为便于解读的深度分析报告.

2017 Mandurah Crab Fest

17425840_401440040221689_1654553482913105624_nTrendwise observes a record breaking 165,000 visitors at the 2017 Channel Seven Mandurah Crab Fest presented by LiveLighter. The Annual Crab Fest was held on Saturday 18th and Sunday 19th of March along the Mandurah Eastern Foreshore.

For more information on the Mandurah Crab Fest, visit: https://www.crabfest.com.au/ 

Brent Pearce attends China Millennial Project (CAMP)

Trendwise Global Sales Director, Brent Pearce pitched Trendwise to participants in this year’s China Australia Millenial Project (CAMP) at XNode Startup Accelerator & Coworking Space in Shanghai.

CAMP’s flagship program is a unique, summit-based innovation program that brings together 150 Chinese and Australian millennials to design innovative business solutions to industry issues in the hope of creating their own cross-cultural startup.17493079_10154574541002857_5023592884778187097_o

Some great questions and engagement was received from the participants in various industries and sectors in both Australia and China. From data scientists to transport planners, the interest in how Trendwise can be applied to their roles and industry was great to see.

Trendwise CEO Clinton House meets with Charles Ng, Associate Director-General (and colleagues) from InvestHK at The Government of Hong Kong SAR.

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Trendwise CEO Clinton House meets with Charles Ng, Associate Director-General (and colleagues) from InvestHK at The Government of Hong Kong SAR. Hong Kong is strategically located at the heart of Asia, alongside many of the region’s most exciting business markets, notably Shanghai.

From left: Mathew Clarke (Hong Kong ABA), Clinton House (Trendwise), Yin Robards (InvestHK), Charles Ng (InvestHK), Prof. Peter Rossdeutscher (UWA), Dr. Luca De Leonardis (InvestHK)

Trendwise Global Sales Director, Brent Pearce presents at this month’s national ASCA seminar

Brent Pearce presented at this month’s ASCA National Seminar where he discussed the opportunity Trendwise has in China through leveraging Austrade’s local market knowledge and networks. He went into detail about the highlights & challenges of expanding business internationally and in particular, to the Asia pacific region.

“It was great to share our experiences and learning’s from my recent stay in China,” said Brent.

“From the abundance of mobile devices and the part they play in everyday life, to the efficiencies that are gained by using apps such as We Chat, which combine everything from a wallet through to the ability to unlock secure doors and hire bikes.

“It was also great to talk about Trendwise to the wider group and share the work we are currently doing with local government to assist them in understanding real-world visitor behaviours.”

For any media enquiries, contact Ajay Johnson on aj@inhg.co.

2.3 Million People Tune into Trendwise CEO in China

By | Trendwise News | No Comments

FullSizeRender 4

Smarter Cities and Retail analytics leader, Clinton House, presented the company’s real-world behavioural data platform to a capacity audience at the opening ceremony of the 2017 ‘Startup in Shanghai’ International Innovation Startup Competition this week. The event was held at Shanghai Science & Technology Museum with distinguished Government officials in attendance, including Municipal Science and Technology Commission Director Shou Ziqi.

The Trendwise CEO was invited to present in front of a panel of expert judges including China’s leading venture capital firms and gained wide scale media exposure including being featured on the evening television news.

“It is an extraordinary honour for Trendwise to be selected to help launch this important event, given that almost 9000 companies across 16 districts of Shanghai have so far enrolled in the competition” said Mr House.

Mr House’s post-presentation interview was viewed by a live online audience of over 2.3 million people across mainland China. The competition is organised by the Shanghai Commission of Science & Technology and supported by Shanghai Municipal Government.

‘Trendwise’ is the visitor behaviour analytics platform utilising existing wireless infrastructure and low-cost smart sensors to translate real-world data into readable optimisation insights for business and smarter cities.

趋哲™科技研发的人流行为分析平台利用已有的无线基础设施及低成本的智能传感器,帮助企业和公共机构将杂乱的现实监测数据转化为便于解读的深度分析报告.