Trendwise™ selected for first Shanghai Landing Pad

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Perth-based analytics company, Trendwise by Inhouse Group, is thrilled to announce that it has been selected in the very first cohort of Australian companies to participate in an acceleration program at the Australian Trade and Investment Commission’s (Austrade) new Landing Pad in Shanghai, China.

As part of the Australian Government’s National Innovation and Science Agenda, five ‘innovation hubs’, also known as Landing Pads, have been established in San Francisco, Berlin, Singapore, Tel Aviv and Shanghai.

The Landing Pads give Australian entrepreneurs access to a network of contacts and opportunities across the globe. Trendwise is taking part in an intensive residency at an established co-working space and receiving tailored business development assistance from Austrade.

During the first week, Trendwise was formally welcomed by Mr. Graeme Meehan, Australia’s Consul-General to Shanghai.

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“I commend their decision to explore the China market,” said Mr Meehan.

“Shanghai is a key part of China’s dynamic innovation environment, and provides the perfect starting point for these Australian startups to grow their business in China.”

In Shanghai, the program consists of a 90-day placement at the XNode co-working space. XNode and their ‘Xelerator’ program host some of the world’s most innovative technology startups, providing in-market business development, mentorship and partnership opportunities.


“The first weeks here in Shanghai have opened my eyes wider than they’ve ever been. The scale of the opportunity that exists for Australian companies in China is enormous,” said Clinton House, Trendwise CEO and founder.

“Austrade has assembled a world-class network here and I am excited to see what the next few months bring.

“I’ve spent some time with fellow Landing Pad participants, Phil from Euclideon,  Teresa from Chozun and Pawan from Language Your Way, who themselves have fantastic products and contribute their unique perspectives of the local market.

“We’ve even begun identifying collaboration opportunities in China together,” said Mr House.

Trendwise’s selection in the cohort reinforces the company’s 2017 commitment and expansion focus on Asia and beyond.

With China’s population expected to reach 1.42 billion by 2020, the Trendwise intelligent location platform enables multiple stakeholders to gain business insight and understanding of highly contextual real-world analytics.

“China is a multi-billion dollar market for smart city analytics and retail precincts,” said Peter Rossdeutscher, Chairman of Inhouse Group.

“Leveraging Austrade’s local market knowledge and networks enables high-growth companies like Trendwise to capitalise on that potential.

“We are delighted to be part of the first cohort at the Landing Pad in Shanghai.”

For more information on Landing Pads visit:

For media enquiries, contact Ajay Johnson (Head of Communications, Trendwise) 0414 136 946 or

Trendwise observes 110,000 visitors at PIAF opening weekend

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IMG_1626By Ajay Jones

Kings Park and Botanic Gardens came alive this weekend with the spectacular Perth International Arts Festival opening event Boorna Waanginy: The Trees Speak, attracting large crowds.

The show of light, sound and imagery in which the trees came to life provided a spectacular 45-minute walk through experience for visitors, highlighting the diversity of the six seasons of Western Australia’s South.

Trendwise observed 110,000 visitors taking in the journey, as well as the iconic city views presented along Fraser Avenue at Kings Park, known as the world’s largest inner-city park and biggest display of Western Australia Fauna.

Between 8:30pm and 9:30pm proved to be the most popular time to visit the park throughout the weekend.

The state of the art technology allowed visitors to “Explore knowledge systems from both Western and Noongar perspectives and learn how Western science is increasingly informed by Noongar ‘creation’ stories and understanding of the land.”

Trendwise deployed a number of proprietary IoT sensors in exclusive locations throughout the 1.2km journey to deliver PIAF highly contextual, visitor behaviour analytics.

The attendance numbers were presented to PIAF at the commencement of each night.

Over 12,000 visitors braved the weather on the Friday night to take in the amazing scenes, with Saturday and Sunday night doubling in the amount of visitors attending.

Trendwise technology passively monitors the anonymous, unique signals and locations of devices, as they search for or connect to known networks. The sensor then securely encrypts this information before sending it to the Trendwise cloud platform for processing.

This allows Trendwise to provide clients and in this case PIAF with previously unknown information around attendance numbers, how long a visitor stayed for, if that visitor returned, peak times and much more.

This data will be provided to PIAF in a detailed custom report.

IMG_5591Directed by Nigel Jamison, and developed in collaboration with a number of the regions Noongar people alongside botanists, scientists, community groups and school children, the 1 million dollar installation comprised of 30 tonnes of equipment, 270 light fixtures and 117 speakers.

Every year PIAF puts on a grand opening weekend, just like the outstanding ‘The Giants’, which captivated Western Australia’s in 2015.

By partnering with Trendwise, PIAF was able to gather accurate baseline data around attendance numbers that can now be utilised year-on-year.

The Perth International Arts Festival runs until the 5th March 2017.

For any media enquires please contact Ajay Jones on

Trendwise February Newsletter

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London, South Africa, Singapore, Hong Kong and Beyond








The first Trendwise newsletter for 2017 is here!

We hope everyone had a wonderful Christmas and New Year break. Each and everyone one of us here at Trendwise enjoyed some down time to relax, re energise and get motivated for an exciting 2017 ahead of us.

January started with a bang with a number of local and international deployments commencing at the beginning of February. Our first local deployment is this weekend at the Perth International Arts Festival, which we are so excited for! You will start to hear more about our international deployments over the next few weeks as well as some exciting news for the company, so make sure you keep an eye out.

We are looking forward to another exciting year of delivering our new and existing clients highly contextual, previously unknown location and visitor behaviour analytics and providing our partners and fans with an abundance of interesting, data-driven content that keeps you engaged and continually wanting more. Take a read of our first newsletter for the year and get in touch with us on if you have any questions, we certainly love to chat!

Included in this newsletter:

  • Perth International Arts festival
  • Trendwise around the globe
  • Australian Smart Communities Association Conference
  • Trendwise Case Studies

Trendwise around the globe

Over the past year Inhouse Group has been working hard to expand the Trendwise solution to various countries overseas. As of the beginning of 2017, Trendwise is now deployed in several countries around the globe, including: South Africa, Japan, Hong Kong, London, Singapore. And that is only the start…

Following on from that, we have some very exciting international news for the company to announce over the next couple of weeks. The new year has already provided an abundance of opportunities for the Trendwise solution and this international chapter approaching will only continue to grow and benefit the company and our clients.

We can’t wait to share the news with you all… STAY TUNED! We promise you won’t be disappointed!

2017 Perth International Arts Festival

We are excited to announce that Trendwise will be providing the Perth International Arts Festival with visitor analytics for their spectacular opening weekend event Boorna Waanginy, ‘The Trees Speak’. The sound and light show will be taking place at Kings Park and Botanic Garden, this Friday 10th to Sunday 12th February 2017.

The event, sponsored by UWA and Lotterywest runs continually from 8pm – 10:30pm and magically transforms the park into a Cathedral of light, sound and imagery in which the trees come to life.

Trendwise will be monitoring the 1.2km journey, experiencing the six seasons of the South West to deliver PIAF 2017 attendance numbers, dwell times, day to day return visitation, peak times/days and zone comparisons.

Brent and Ajay will both be attending the opening weekend, if you are heading there, please get in touch – they would love to say hello!

Australian Smart Communities Association

Trendwise is a proud member of the Australian Smart Communities Association. We continue to be inspired by the work they do in the smart communities space; an area Trendwise plays a large role in.

We are looking at attending the ASCA conference in Adelaide from the 29th -31st May 2017. The all-inclusive event is put in place for delegates to connect, be introduced to, learn from and be inspired by national and international leaders in smart community roles.

If you are attending, please get in touch with us!

Trendwise Case Studies

See why businesses trust Trendwise.
Click here to get in touch and receive your specific sectors case study.

2016: A Year in Review

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2016 has been both an eventful and active year for Inhouse Group and Trendwise.  It began with an expanded Board, the rebranding of our core product from iinsights to Trendwise™ as well as refocusing the business offering to a pure data analytics platform.

With this came new leads into global brands, the assignment of international resellers and the appointment of Alice Manners to the Board. Not to stop there, follow up trips to Asia consolidated our expansion into exciting new markets.

With the global spotlight focused on the impact of data across all organisations – public and private – the value of Trendwise visitor and behavioural analytics in the real world continues to grow.

Organisations are discovering that the value of passively collected data such as that of Trendwise significantly enhances, and forms a foundation for the opt-in variant. This momentum will only continue into 2017 and beyond.

–  Clinton House
Founder/CEO of Inhouse Group & Trendwise  

Christmas Closing Hours

The Trendwise office will be closed over the Christmas break from Monday 26th of December 2016 through to Monday 2nd of January 2017.

If you need to contact a member of the team throughout that time, please send an email to

2016 Trendwise Newsletters

Did you miss out on some of this years newsletters? Catch up on all the content below!

2016 Website Write Ups

From all of the team at Inhouse Group and Trendwise, we would like to wish everyone a Merry Christmas and Happy and safe New Year.

See you in 2017!

Brent Pearce attends key industry events

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By Brent Pearce

Over the course of December I was fortunate enough to attend a number of industry events across both the Tech and Smart City Space. Take a read below of my key take-outs from the West Tech Fest and Smart Cities World Forum.

West Tech Fest





The week of the 4th December hosted the annual event known as West Tech Fest, held at sites all across Western Australia. Now in its sixth year, the Tech Fest included a variety of events held across Western Australia incorporating both the tech and start up scene.

The key event for us was the West Tech Fest & Oz App Awards held on Thursday the 8th December at the Perth Town Hall. It was an early start (it’s clear the start up scene does not get going till at least 9am!) with The Right Honourable, the Lord Mayor Lisa-M Scaffidi presenting to kick off the day.

The message across the course of the day was clear – when WA is going through some challenging economic times, it always fallen back on innovation to create new and exciting industries.

Numerous panel discussions took place over the course of the day from Blockchain, Scaling your start-up, Innovation in the resources and energy sector to what strategies should Australia adopt to build on its Fintech ecosystems.

Some key take-outs from me were:

  • Denise Goldsworthy MD Alternate Futures ‘the big end of town is about delivering the same stuff day in day out, as they have to meet the needs of shareholders. The responsibility falls on SME’s to innovate.’
  • Ben Cooper, Innovation Partner Tricky Jigsaw ‘Obsess over problems, purpose matters to all, keep it beautifully simple, innovation isn’t tech, aim to transform, build useful.’

The day wrapped up with pitches from five of the OZAPP finalists. SafetyCulture took away the award and with that, an invitation to pitch to the judges at CES in Las Vegas in January.

Smart Cities Expo World Forum 







‘On a semantic note, there are no ‘smart cities’, as this would indicate that there also ‘dumb cities’. Cities can be, at the most, a bit smarter than other cities or regions.”

– Frans-Anton Vermast, Director of City Protocol Amsterdam

This quote describes the challenges councils and cities endure all around the world. Over the course of two days in Sydney, experts from IoT to local government shared their thoughts and ideas in a relaxed and open forum.

What defines a smart city is broad; it is everything from having access to fast public Wi-Fi, to installing sensors in bins to ensure efficient pick-up schedules. Regardless of which technologies or innovations a city adopts, what is constant is change.

Some of the amazing Smart City ideas that were presented included:

  • Trucks driving over potholes will soon be able to seed that feedback to the relevant roads authority to remedy based on suspension data recording sudden changes in conditions.
  • Utilising the sensors located within our smart devices (temperature, movement etc) to detect earthquakes and tremors.
  • Conversion of all of New York Cities public pay phones to Wi-Fi hot spots, completely funded by private enterprise with digital signage sold on. (as seen below)










The future for the smart city communality is clear:

  • Interoptability; too many platforms and integration needing to occur of the coming twelve months
  • Open Data, sharing of data from population growth to traffic metrics will only have a flow on impact to improving local government and efficiencies
  • The Citizen is the Mayor, individual citizens have an equal share of voice with social media

A big thanks to Dr Hafiz Yasar Lateef for organizing and hosting the inaugural event.