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Trendwise Announcement

Trendwise Inks Global Distribution Deal

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Hot on the heels of their successful three month residence in China, backed by Austrade and the National Innovation and Science Agenda, real-world data analytics company ‘Trendwise®’ today announce that a strategic alliance has been formalised with international Wi-Fi marketing platform ‘MobiPromo®’.

MobiPromo is the proprietary, Wi-Fi marketing and monetisation platform that provides the most advanced and comprehensive range of in-session advertising of any Wi-Fi marketing system available. Their clients include global media agencies, municipalities, airports and telecommunication companies.

Trendwise’s consumer behaviour monitoring technology provides asset operators with a revolutionary and highly disruptive way to optimise their business and increase margins, thanks to this new source of live, relevant, real-world data.

“Data analytics will continue to grow fast and form a crucial part of our offering, and we are very excited to have found the right partner. Trendwise understands the sector like no other, which opens up new opportunities to extract enormous value from our expanding coverage” said MobiPromo COO Johannes Lind.

MobiPromo owns and operates over 50,000 best-in-class hardware access points across more than 60 countries, and has eight offices globally, including Beijing, Hong Kong, Kuala Lumpur and Atlanta. This global footprint provides Trendwise with the network to efficiently scale its behavioural analytics platform, and enables MobiPromo to increase market differentiation and add additional value for its already impressive and growing list of Fortune 500 clients.

“This Trendwise and MobiPromo partnership unlocks previously unrealised capabilities for our two systems to integrate. It’s an extremely compelling combination of widecast observation points capturing offline behaviour for Trendwise to analyse, interpret and offer to global markets including out-of-home advertisers, retail and smart cities” said Trendwise CEO, Clinton House.

Subscriptions to Trendwise widecast data will be sold through MobiPromo’s network by precinct, with varying options of granularity and customisation. Anonymous, passive Trendwise data will also enrich in-session advertising, providing a more contextual experience for users of the MobiPromo Wi-Fi platform.

Hong Kong is the first market to enjoy the benefits of this alliance, where advanced discussions are already underway with one of the region’s largest out-of-home advertising corporations.

For further information, please contact:

Brent Pearce
Global Sales Director – Trendwise
bp@trendwise.co
+61 427 861 533

Trendwise™ selected for first Shanghai Landing Pad

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  busyretailstreet

Perth-based analytics company, Trendwise by Inhouse Group, is thrilled to announce that it has been selected in the very first cohort of Australian companies to participate in an acceleration program at the Australian Trade and Investment Commission’s (Austrade) new Landing Pad in Shanghai, China.

As part of the Australian Government’s National Innovation and Science Agenda, five ‘innovation hubs’, also known as Landing Pads, have been established in San Francisco, Berlin, Singapore, Tel Aviv and Shanghai.

The Landing Pads give Australian entrepreneurs access to a network of contacts and opportunities across the globe. Trendwise is taking part in an intensive residency at an established co-working space and receiving tailored business development assistance from Austrade.

During the first week, Trendwise was formally welcomed by Mr. Graeme Meehan, Australia’s Consul-General to Shanghai.

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“I commend their decision to explore the China market,” said Mr Meehan.

“Shanghai is a key part of China’s dynamic innovation environment, and provides the perfect starting point for these Australian startups to grow their business in China.”

In Shanghai, the program consists of a 90-day placement at the XNode co-working space. XNode and their ‘Xelerator’ program host some of the world’s most innovative technology startups, providing in-market business development, mentorship and partnership opportunities.

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“The first weeks here in Shanghai have opened my eyes wider than they’ve ever been. The scale of the opportunity that exists for Australian companies in China is enormous,” said Clinton House, Trendwise CEO and founder.

“Austrade has assembled a world-class network here and I am excited to see what the next few months bring.

“I’ve spent some time with fellow Landing Pad participants, Phil from Euclideon,  Teresa from Chozun and Pawan from Language Your Way, who themselves have fantastic products and contribute their unique perspectives of the local market.

“We’ve even begun identifying collaboration opportunities in China together,” said Mr House.

Trendwise’s selection in the cohort reinforces the company’s 2017 commitment and expansion focus on Asia and beyond.

With China’s population expected to reach 1.42 billion by 2020, the Trendwise intelligent location platform enables multiple stakeholders to gain business insight and understanding of highly contextual real-world analytics.

“China is a multi-billion dollar market for smart city analytics and retail precincts,” said Peter Rossdeutscher, Chairman of Inhouse Group.

“Leveraging Austrade’s local market knowledge and networks enables high-growth companies like Trendwise to capitalise on that potential.

“We are delighted to be part of the first cohort at the Landing Pad in Shanghai.”

For more information on Landing Pads visit: http://www.australiaunlimited.com/landing-pads

For media enquiries, contact Ajay Johnson (Head of Communications, Trendwise) 0414 136 946 or aj@inhg.co

Alice Manners Joins Inhouse Group Board of Directors

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We would like to make a special welcome to Alice Manners, an accomplished digital industry veteran, who has recently joined the Inhouse Group board of directors.

Alice is a digital marketing and media leader with over 20 years’ experience working across Asia Pacific, where her roles have focused on driving transformation and growth across the region.

Photos by PerthPhotography.comIt’s exciting to be working with an award winning organisation whose flagship product is so relevant to marketers today,” said Alice.

“With data playing such a pivotal role in marketing, this leading edge analytics platform monitors customer behaviour to deliver real-time trends on traffic volumes, dwell, path, opportunity, engagement, conversion and loyalty.”

“It brings to the physical world, a level of business intelligence and visualisation previously available only to the virtual, online world.”

Manners has a successful track record building digital agency networks during her 15 years traveling across the region, 10 of which were based in Singapore.

Key roles have included:

Chief Operating Officer Asia Pacific of Group M Interaction overseeing 13 countries. Group M is the parent company of WPP’s Media Agencies including Mindshare, MediaCom, Media Edge and Maxus.

Managing Director, MOne Asia Pacific bringing together two WPP digital operations – Mindshare’s MDigital and Ogilvy One’s digital media.

Regional Media Director at Organic Inc, an Internet professional services firm that survived the days of the dotcom and has a history as an industry innovator having developed the Apache Web server and worked on the design of some of the Internet’s earliest Web sites including Yahoo.

CEO of Interactive Advertising Bureau (IAB) Australia, the peak trade association for online advertising in Australia whose principal objective is to support and enable the media and marketing industry to thrive in the digital economy. During her tenure the online advertising industry grew to become the largest ad segment with 41 percent share of all advertising in Australia (CEASA 2015).

Currently, Alice is the Chief Digital Officer at Marketforce, Western Australia’s oldest and most successful brand and marketing communications agency and part of Clemenger BBDO, Australia’s largest communications network.

Alice is also a regular speaker at industry events and was voted as one of Australia’s top 30 Women in Media in B&T’s Awards in 2014 and 2015.

“We are truly honoured to have Alice join the Inhouse Group board, as she brings with her a opportune perspective of the online advertising and analytics world,” said Clinton House.

“Alice recognises that the Trendwise platform is the much-needed offline, passive piece of the ‘customer journey’ puzzle, and has already proved indispensable with her understanding of, and connections into the Asian region.”

Alice joins an existing experienced Inhouse Group board of directors in, Clinton House, Greg Riebe, Peter Rossdeutscher and Chris Innis.

We are thrilled to have Alice on board and look forward to her invaluable international experience supporting Inhouse Group and the Trendwise solution.

For any media enquires, contact Ajay Jones on aj@inhg.co or 0414 136 946.