Trendwise News

2.3 Million People Tune into Trendwise CEO in China

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Smarter Cities and Retail analytics leader, Clinton House, presented the company’s real-world behavioural data platform to a capacity audience at the opening ceremony of the 2017 ‘Startup in Shanghai’ International Innovation Startup Competition this week. The event was held at Shanghai Science & Technology Museum with distinguished Government officials in attendance, including Municipal Science and Technology Commission Director Shou Ziqi.

The Trendwise CEO was invited to present in front of a panel of expert judges including China’s leading venture capital firms and gained wide scale media exposure including being featured on the evening television news.

“It is an extraordinary honour for Trendwise to be selected to help launch this important event, given that almost 9000 companies across 16 districts of Shanghai have so far enrolled in the competition” said Mr House.

Mr House’s post-presentation interview was viewed by a live online audience of over 2.3 million people across mainland China. The competition is organised by the Shanghai Commission of Science & Technology and supported by Shanghai Municipal Government.

‘Trendwise’ is the visitor behaviour analytics platform utilising existing wireless infrastructure and low-cost smart sensors to translate real-world data into readable optimisation insights for business and smarter cities.


Trendwise observes 110,000 visitors at PIAF opening weekend

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IMG_1626By Ajay Jones

Kings Park and Botanic Gardens came alive this weekend with the spectacular Perth International Arts Festival opening event Boorna Waanginy: The Trees Speak, attracting large crowds.

The show of light, sound and imagery in which the trees came to life provided a spectacular 45-minute walk through experience for visitors, highlighting the diversity of the six seasons of Western Australia’s South.

Trendwise observed 110,000 visitors taking in the journey, as well as the iconic city views presented along Fraser Avenue at Kings Park, known as the world’s largest inner-city park and biggest display of Western Australia Fauna.

Between 8:30pm and 9:30pm proved to be the most popular time to visit the park throughout the weekend.

The state of the art technology allowed visitors to “Explore knowledge systems from both Western and Noongar perspectives and learn how Western science is increasingly informed by Noongar ‘creation’ stories and understanding of the land.”

Trendwise deployed a number of proprietary IoT sensors in exclusive locations throughout the 1.2km journey to deliver PIAF highly contextual, visitor behaviour analytics.

The attendance numbers were presented to PIAF at the commencement of each night.

Over 12,000 visitors braved the weather on the Friday night to take in the amazing scenes, with Saturday and Sunday night doubling in the amount of visitors attending.

Trendwise technology passively monitors the anonymous, unique signals and locations of devices, as they search for or connect to known networks. The sensor then securely encrypts this information before sending it to the Trendwise cloud platform for processing.

This allows Trendwise to provide clients and in this case PIAF with previously unknown information around attendance numbers, how long a visitor stayed for, if that visitor returned, peak times and much more.

This data will be provided to PIAF in a detailed custom report.

IMG_5591Directed by Nigel Jamison, and developed in collaboration with a number of the regions Noongar people alongside botanists, scientists, community groups and school children, the 1 million dollar installation comprised of 30 tonnes of equipment, 270 light fixtures and 117 speakers.

Every year PIAF puts on a grand opening weekend, just like the outstanding ‘The Giants’, which captivated Western Australia’s in 2015.

By partnering with Trendwise, PIAF was able to gather accurate baseline data around attendance numbers that can now be utilised year-on-year.

The Perth International Arts Festival runs until the 5th March 2017.

For any media enquires please contact Ajay Jones on

Trendwise takes part in the Unitingcare West Food Rescue

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The Trendwise team has leaped into the Christmas spirit by taking part in the UnitingCare West Food Rescue Cargo Cart Project.

On Friday 2nd December, Clinton, Brent, Ajay and Caitie gave up their afternoon to help people in need, including the homeless, women and children in crisis, vulnerable young people, indigenous communities and elderly people.

15219662_10154238210922857_5571095894063831418_n“Food Rescue is a UnitingCare West program feeding disadvantaged people in Western Australia. It aims to alleviate hunger by rescuing perishable, fresh and nutritious food from cafes, caterers, supermarkets and wholesalers and delivering it to disadvantaged, vulnerable people.”

The afternoon involved the team looking fabulous and getting noticed with their red ‘food rescue volunteer’ vests on and taking turns in pushing the cargo cart around to each café.

As it was a Friday afternoon and most cafes close down over the weekend, the team received an abundance of food, continually filling up the cart after just one or two cafes.

Several ‘pit stops’ had to be made over the course of 3 hours to drop of the chockablock carts full of fresh food so the team could continue collecting.

15193434_10154238210927857_815277254058101749_n“The most enjoyable part of volunteering with Food Rescue for me was the feeling I received knowing that the team and I were doing something so meaningful to help out the less fortunate,” said Caitie.

“The little bit of time we gave out of our days allowed us to explore our beautiful city, meet cafe owners who were so giving and most of all make a few people’s Friday that little bit better.”

The collected food gets re-distributed through several helping charities, including The Salvation Army, St Bartholomew’s House, the Shopfront in Maylands, RUAH and UnitingCare West’s Tranby Day Centre and Family Foundations Service.

This Perth CBD initiative takes place Monday to Friday and runs all year round with over 650 items per week being rescued by the cargo carts.

Food Rescue relies on the support of public donations, corporate funding and the dedication of volunteers.

If you would like to get involved in the UnitingCare West Food Rescue, visit their website or give them a call on 9277 8851.

For any media enquires, contact Ajay on

Trendwise by Inhouse Group featured on state government innovation website: An exciting investment opportunity.

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By Ajay Jones

Looking to invest in Western Australia’s exciting innovation community?

Trendwise has been lucky enough to be part of the selection of pitches and opportunities included on the state government, innovation worth sharing website.

Clinton House, Founder and CEO of Inhouse group and the Trendwise solution, appears in an interview where he goes into detail about the benefits and features of the innovative platform he created in 2009.

“We are very good at recognising problems,” said Clinton.

“Trendwise is an intuitive analytics platform, built to take in data from a whole range of different sets to really create that industry specific value.”

One example is a shopping centre client who changed their opening hours.

Trendwise data enabled this client to understand that they actually had more people walking past in the hour before they’re open, than the first two hours that they were open.

“I get addicted to the feeling that they get when they see this,” said Clinton.

Trendwise is currently growing throughout a number of countries all around the world.

“We really need more international partners that we can partner with and leverage the relationships they already have in Government and retail,” said Clinton.

“We see our product as something they can sell alongside their own.”

We currently have some great relationships in Singapore, with the potential for Singapore to be a base for surrounding Asia pacific countries.

In the next 2 years we see ourselves having captured what we call ‘Widecast data’.

Leveraging more of the infrastructure relationships with infrastructure partners will enable us to understand what is happening around an entire precinct, or an entire city and in turn an entire country.

How do we take Widecast into different countries?

“It is not going to be by ourselves, it’s going to be with partners,” said Clinton.

To view the state government of Western Australia’s Innovation worth sharing website, click here.

For further information, contact Greg Riebe on

Trendwise exhibited at National Economic Development Conference

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img_3277Ajay Jones and Brent Pearce attended the 2016 National Economic Development Conference between the 5th -7th October. Hosted by Economic Development Australia (EDA) and run by the City of Swan, the conference was held at the Mandoon Estate and Homestead Brewery in the Swan Valley.

The two central themes for the conference were, local government leading the way in economic development and collaborating to achieve economic and infrastructure priorities.

Ajay and Brent had a successful couple of days showcasing the Trendwise solution to economic development (ED) professionals from all around Australia. They both had their hands full at every networking break with attendees continually wanting to know more and to see how we can help.

“It was moving to explain Trendwise to ED professionals who were amazed by the data we can capture around visitor behaviors throughout entire precincts,” said Ajay.

“A large number of professionals, especially within local government, have been searching for a solution like Trendwise for a long time.”

The event highlights included high profile keynote speakers, over 30 diverse and interactive presentations, panels and a master class, trade exhibition, technical tour as well as the all important networking, gala dinner and entertainment.

img_0749img_0750Trendwise was featured in the EDA conference app, which included details about all speakers and sessions, as well as sponsors and exhibitors. The app gave a great introduction to Trendwise, making attendees want to pop in and say hello.

Day one of the Conference kicked off nice and early, with registrations starting at 7:45am. The day included a number of inspiring keynote speakers, panel discussions and breakout sessions.

In between those sessions, ED professionals grabbed a coffee and some delicious cakes/lunch and came into the Trendwise booth to grab a brochure and business card and find out how Trendwise could potentially assist them.

Continuously hearing from attendees the current gaps in data, especially accurate visitor volumes that Trendwise can fill, was very exciting for Ajay and Brent. This is an area that will continue become apparent in this industry if those gaps aren’t filled.

img_3275Day two started a little later, luckily, as we were told the twilight markets, held at Taylors Art and Coffee House was a huge hit. A number of EDA members rocked the house down with their ‘put together’ band that made the dance floor come alive.

This day included more inspiring keynote speakers, 2017 announcements and a presentation of ED excellence awards. Networking breaks were again very busy in the Trendwise booth for Ajay and Brent.

“The key take away from the conference was seeing how important analytics and data is to Economic Development managers from all over Australia,” said Brent.

“I am looking forward to getting in touch with all the attendees and discussing next steps.”

Ajay and Brent also attended the ‘An afternoon with Wendy Dupley and Jeff Finkle’ event on Monday 3rd October, 4pm – 6pm. The free event was held by EDA at the Auditorium in the new City of Perth Library.

img_3236It was a relaxed, informal afternoon with a glass of wine in hand, that included hearing about the interesting experiences of these two international economic development professionals.

All in all, a successful week for Ajay and Brent and exciting times ahead for the Trendwise team.

For more information on the NEDC Conference, get in touch with Brent on 0427 861 533 or Ajay on 0414 136 946.