Advertising

Billboard campaigns,

How many people walk past my advertisement? Is my advertisement in a good location?

These are questions Trendwise can answer for you. Trendwise can evaluate the effectiveness of a campaign by providing data on the percentage of those exposed to the advertising that converted to in store visitors.

Benefits

  • Measure number of ad exposures
  • Revolutionise ROI measurement with the ability to accurately attribute the number of visitors in store to physical advertising campaigns.
  • Understand how brand experiences, convention displays and other marketing events drive store visitation.
  • Measure dwell times around advertisements
  • Complement online analytics metrics with real-world visitation data to enhance the effectiveness of web-based campaigns.

CaseStudyIcon

Case Study Example

An outdoor advertising agency engaged Trendwise to evaluate the effectiveness of a billboard campaign by identifying the percentage of those exposed to the advertising that converted to in-store visitors.

Trendwise analysis found that not only did visitor volumes increase by 20% during the four-week campaign period, but 15% of total visitors had been exposed to the billboard prior to visiting the store.

Leave a Reply