Entertainment

Festivals, Outdoor cinemas, Events,

Trendwise is the leading edge analytics tool that captured vital visitor behaviour data to help manage and measure the performance of your event.

Benefits

  • Reward sponsors and stakeholders with accurate data on visitation and dwell time to support their investment and encourage further participation.
  • Rank attractions, activities and concessions in order of popularity to inform future planning.
  • Complement your event with helpful companion Apps that engage visitors while simultaneously adding demographic detail to your data.
  • Analyse the impact of your event on your city and surrounding businesses.
  • Isolate which marketing campaigns offer the best ROI with accurate information on related changes to visitation, dwell time and loyalty.
  • Identify potential to attract visitors with a constantly updating snapshot of activity in the area surrounding your centre.

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Case Study Example

Fringe World Festival 2015 engaged Trendwise to capture accurate and reliable data to help measure event performance and ROI. This data was previously collected through manual surveys conducted by festival organisers, who struggled to find accurate data on visitor volumes, flow between events, dwell and peak times and repeat visits.

Trendwise captured pedestrian traffic data for the month-long festival, giving event organisers the intelligence they need to report back to stakeholders, sponsors and partners and measure event performance.

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